UPM and WWF Finland enter versatile cooperationPress Release 18.6.2014 10:36 EEST
(UPM, Helsinki, 18 June 2014, at 11:15 EET) – The Biofore Company UPM and the conservation organisation WWF Finland have agreed on versatile cooperation covering promotion of sustainable wood-based biofuels as well as sustainable forest management and sourcing of raw materials in Finland.
"Promoting sustainable forest management and ensuring the sustainability of biofuels production are extremely important from both biodiversity and climate point of view. We are very pleased that UPM contributes to the transition from fossil fuels to biofuels produced outside food chain. Sustainability aspects in this transition need to be carefully evaluated, which is also one of the main contents of our cooperation", says Liisa Rohweder, Secretary General of WWF Finland.
UPM aims to become a major player in advanced, high-quality biofuels for transportation. Compared to fossil fuels, the wood-based biofuels developed by the company will considerably decrease the dependence of transportation on fossil fuels.
"Sustainably produced, wood-based biofuels provide a promising alternative to decrease both emissions in traffic and oil import, as well as to increase national energy independence. The key element in the WWF co-operation is to promote the sustainability and use of wood-based, advanced biofuels, such as the renewable diesel produced at the UPM Biorefinery in Lappeenranta, Finland", says Sari Mannonen, Director, Sales and Marketing, UPM Biofuels.
Towards sustainable forest management with various actions
The cornerstones of UPM's Biofore strategy are the businesses using renewable and recyclable raw materials. The company is a major player in forest industry in Finland - in wood sourcing, forestry, and as a forest owner. To promote sustainable forestry, UPM and WWF Finland are looking for new ways to protect biodiversity and adoption of the FSC certificate in the Finnish privately owned forests.
UPM and WWF Finland cooperate also in the area of species protection. A good example is the guidelines on improving the living conditions of the white-backed woodpecker, which combines the forest and environment know-how of both parties. The methods for protecting other species and groups of species are also being developed together.
UPM Raflatac and WWF Poland have been cooperating to protect Polish rivers since 2012. In addition, UPM is a participant in WWF's international New Generation Plantation Platform, where the participating governments and forest companies from around the world meet, discuss and learn about better plantation management through real world experiences.
UPM's Biofore strategy and strong focus on corporate responsibility have been recognized in the Dow Jones Sustainability Index for several years.
For more information, please contact:
Päivi Salpakivi-Salomaa, Vice President, Environment and Responsibility, UPM, tel. +358 400 754 748
Sari Mannonen, Director, Sales and Marketing, UPM Biofuels, tel. +358 45 265 1345
Liisa Rohweder, Secretary General, WWF Finland, tel. +358 40 840 7461
Jari Luukkonen, Conservation Director, WWF Finland, tel. +358 40 585 0020
UPM Media Desk
Tel. +358 40 588 3284
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 21,000 people and its annual sales are approximately € 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com
UPM plans to become a major player in high quality, advanced biofuels for transport. Biofuels are an essential part of the Biofore strategy. The innovative wood-based biofuels developed by the company and their production technologies are part of a sustainable future. UPM’s biofuels are frontrunners in quality, usability and sustainability. They will significantly decrease greenhouse gas emissions compared to fossils fuels. www.upmbiofuels.com
WWF is the world’s leading conservation organization and works in over 100 countries. Our mission is to build a future in which humans live in harmony with nature. Our target is to stop the loss of biodiversity and the growth of ecological footprint. WWF was founded in 1961. In Finland we have been operating since 1972. www.wwf.fi/en