UPM Biofuels and ZERO environmental organisation cooperate to promote green shift in transportation and petrochemical industry

Press Release 22.1.2018 11:00 EET

(UPM, Helsinki, 22 January 2018 at 11:00 EET) - UPM Biofuels and the Zero Emission Resource Organisation have started cooperation in promoting green shift in the transport and petrochemicals sectors. The work focuses on creating a predictable long term operating environment for sustainable, advanced biofuels  to enable climate change mitigation in transport with renewable fuels.

The cooperation also aims to enhance knowledge of sustainable fossil-free bioproducts, such as bioplastics, as an important climate solution for example in the packaging and labelling industries. The work is conducted through continuous dialogue with policy officials and decision makers to promote the transition towards a wider bioeconomy.

"ZERO is a Norwegian environmental organisation that focuses on greenhouse gas reduction through promotion of new technologies enabling emission-free energy solutions without harming the environment. ZERO and UPM Biofuels share the same vision and therefore we see great value in this cooperation," says Kåre Gunnar Fløystad from ZERO.

UPM and ZERO support advanced biofuels and sustainable bioproducts, which considerably reduce greenhouse gas emissions during their lifecycle from raw material to end product when compared to fossil fuels and products.

"The cooperation with ZERO is a great opportunity to jointly promote sustainable low-emission solutions for the transport and petrochemical sectors, and support the transition towards both circular and bioeconomy. Wood-based UPM BioVerno renewable diesel and naphtha are great examples of drop-in fuels replacing fossil fuels and significantly reducing both greenhouse gas and tailpipe emissions," says Maiju Helin, Head of Sustainability and Market Development at UPM Biofuels. "UPM's wood-based naphtha also works well as a feedstock for bioplastics and other biomaterials production."

UPM and ZERO started cooperation in Oslo to promote green shift in the transport and petrochemical sectors. UPM's Markku Purmonen (left), Sari Mannonen and Maiju Helin together with ZERO's Kåre Gunnar Fløystad, Anders Tangen, Anne Marit Melbye and Kristin Brenna.

There is an urgent need for various climate solutions. Sustainable development is all about gradual change towards a cleaner climate, and renewable sources of energy and sustainable production methods are key in reducing our ecological footprint. As changes in infrastructure, production systems and consumer behaviour are slow, policy support needs to have a clear direction and continuity. UPM is committed to growing its sustainable product offering for various sectors and therefore engages with civil society to promote the change towards environmental friendly bioeconomy.  

For further information please contact:
Maiju Helin, Senior Manager, Sustainability and Market Development, UPM Biofuels, e-mail: maiju.helin@upm.com, tel. +358 50 325 6046
Kåre Gunnar Fløystad, Senior Adviser, ZERO, e-mail: kare.gunnar.floystad@zero.no, tel. +47 95 180 221

UPM Biofuels
UPM plans to become a major player in high quality, advanced biofuels for transport. Biofuels are an essential part of the Biofore strategy. The innovative wood-based biofuels developed by the company and their production technologies are part of a sustainable future. UPM's biofuels are frontrunners in quality, usability and sustainability. They will significantly decrease greenhouse gas and tailpipe emissions compared to fossil fuels. www.upmbiofuels.com

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UPM leads the forest-based bioindustry into a sustainable, innovation-driven and exciting future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. UPM provides sustainable and safe solutions to the growing global consumption. Products are made of renewable and recyclable materials. The group employs around 19,300 people worldwide and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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Zero Emission Resource Organisation (ZERO) is an independent, non-profit NGO dedicated primarily to developing and promoting solutions to global warming. Our approach is scientifically founded and aimed towards constructive solutions, both technological and political, favouring dialogue and positive influence over conflict and protests. www.zero.no

Follow ZERO: Twitter